Course Overview

SMEs might think that sustainability is only relevant to large companies—that for a small business, the administrative and financial costs outweigh the benefits. However the aim of an average entrepreneur (SMEs, owners in particular) extends beyond profit-making. Business growth and expansion constitute key objectives of SMEs.

Course Content

• Module 1: Defining Sustainability – An SME approach
• Module 2: Role of SMEs in Economic Development
• Module 3: Business Risks Facing SMEs
• Module 4: SMEs Risks Management
• Module 5: SMEs Sustainability
• Module 6: Business Perspectives and Future Trends
• Module 7: Management Skills
• Defining the strategy of business objectives
• Difference between manager and leader
• Characteristics of leadership
• Principles of leadership
• Definition of the human capital strategy
• Alignment of human capital
• Module 8: Business Model
• Definition of the business model
• The value proposition
• The clients
• The infrastructure
• The profitability of the company
• Module 9: Commercial Management
• The concept of marketing; opportunities identification
• Consumer analysis
• Segmentation and positioning
• Product strategy
• Price strategy

Training Format:

• All materials are made available through our Online Learning Platform
• Students should commit approximately 5-6 hours of their time per week

Materials Provided:

Online delivery of curriculum materials, exercises and templates.

Assignments:

In order to demonstrate their understanding of the course content, students will be required to submit assignments at the end of every month.

Course duration: 6 months

Regions Targeted: Global

Courses Fees: €1000