This course provides a broad-based understanding of the principles and concepts of effective mass communication. The program is designed for media professionals, aspiring communicators, and/or those responsible for planning and maintaining effective communication in the public relations industry.

Course Objectives

• To give the student the knowledge and understanding of the theoretical issues and practice of public relations communication.
• To enable the student to apply theory and the operational aspects of contemporary public relations.
• To prepare the student to recognize and apply professional ethics of effective public relations communication.
• To develop public relations writing skills.

Course Content

• Professional Writing
• Concepts of Computer Applications
• Christian Ethics
• Introduction to Mass Communication
• Public speaking and speech writing
• Media Ethics Law and Ethics
• Communication Research Methods
• Introductions to Public Relations
• Contemporary Issues in communication
• Public Relations and Public Relations Management
• Event Management and Fundraising
• Advertising and Direct Marketing

Training Format:

• All materials are made available through our Online Learning Platform
• Students should commit approximately 5-6 hours of their time per week

Materials Provided:

Online delivery of curriculum materials, exercises and templates.

Assignments:

In order to demonstrate their understanding of the course content, students will be required to submit assignments at the end of every month.

Course duration: 6 months

Regions Targeted: Global

Courses Fees €1000